Abstract

A Nikkei Business journalist thoroughly dissects the source of the strength of Tsuyoshi Morioka, known as a pioneer of revival and a rare marketer!

How did Morioka recover after experiencing a major setback? What is the 100-person group of extraordinary people led by Morioka, "Katana," behind his rapid advance? This is the story of the challenges taken by Morioka and his colleagues, who take risks and continue to create new business models. This book teaches not only marketing, but also Morioka's organizational theory and leadership theory!

From the revitalization of various theme parks to the growth of existing food and dining markets, Morioka continues to achieve results in marketing, but he is not responsible for all of this alone. The existence of the elite group "Katana" led by Morioka is the background. What kind of words did Morioka exchange with his colleagues and have he achieved results in various projects? This book depicts that breath, approaching the reality of Morioka and the organization called Katana that he created. Katana does not give up, even if the project has once failed or the business is in a stagnant market. He paves the way with his unique "mathematical marketing" and his way of thinking to see it through to the end.

Morioka, who describes himself as an uneven character, builds organizations that make the most of strengths. "The property, the people, the context, everything has its own characteristics" (Morioka). Morioka's organizational theory is to find strengths in everything, combine them, and create the strongest organization. This is a book that will help you master Moriokaism through case studies. If you read this, you too will be able to look forward! A courageous book for all business people!

Author’s Information

Nikkei Business reporter. After working in the Osaka Economic Department of the Sankei Shimbun, She joined Nikkei Business in May 2019. She is in charge of the electronics and energy sectors.