Abstract

Why does business performance always improve dramatically during times of crisis? The "15 choices" will fundamentally change your company.

■ Sales ratio of new products should be 50% or more.
■ Equipment utilization rate should be kept below 70%.
■ Balance "selection and concentration" and "selection and diversification"

Author’s Information

Chairman of Iris Ohyama
Born in Osaka Prefecture in 1945 as the eldest of eight siblings, he took over the business at the age of 19 after his father, who ran a small factory that made molded plastic products, suddenly passed away. With the aim of moving away from subcontracting and developing his own products, he has proposed new lifestyles by creating a succession of unconventional products such as gardening supplies, storage items, and pet supplies.