Abstract

"I have seen many times where a hagiographic approach to frameworks that is not effective in practice is frequently adopted and fails to produce results.
I have a strong desire to contribute to corporate reform by proposing a practical business creation method for such situations."
(From the Introduction of this book)

[Main Target Audience of This Book]
Corporate managers
New business development professionals
Entrepreneurs and aspiring entrepreneurs

[Featured Entrepreneurs in Case Studies]
Kazuhiko Ishikura, Director at Akatsuki and CEO of Akatsuki Ventures
Shogo Okada, CEO of PROGRIT
Takanori Kataishi, CEO of yutori
Satoshi Eltes Kato, CEO of JDSC
Daisuke Shigematsu, CEO of Space Market
Tsubasa Takahashi, CEO of Nile
Katsuya Takahara, COO of TWOSTONE&Sons
Shuzo Narita, Former COO of CrowdWorks

[Table of Contents]
Part 1: Selecting a Business Domain
Overview: Selecting a Business Domain
Chapter 1: How to Choose a Domain to Enter
Chapter 2: Considering Domains Based on In-House Capabilities
Chapter 3: Evaluating Business Domains
Part 2: Discovering Insights
Overview: Insights
Chapter 1: Discovering Insights
Chapter 2: Utilizing Insights
Part 3: Executing Business Launches
Overview: Business Launch
Chapter 1: Methodologies for Business Launches
Chapter 2: Continuity, Growth, and Exit Strategies

Author’s Information

CEO, Strategy Campus Inc.
Graduated from the University of Tokyo, Faculty of Engineering, and completed a master’s degree at its Graduate School of Engineering. Joined McKinsey & Company in 2014 as a new graduate. In 2015, founded SAISEED Inc. to focus on business turnaround and became its CEO. Led the acquisition and revitalization of HR and advertising firms. After successful turnarounds, sold the companies and became a board member at the acquiring firm. In 2017, launched an AI business as a new venture, which achieved ¥2 billion in sales and ¥1.1 billion in operating profit before being sold to an investment fund. Listed on the Tokyo Stock Exchange Growth Market as a board member in 2021. Also experienced the public listing of an angel-invested company the same year. Currently, as CEO of Strategy Campus Inc., actively provides advisory services on new business development and investments both in Japan and internationally.