Abstract

Behind-the-Scenes of Marketing Hits & Strategies from 16 Top Marketers

Katsuhisa Kinoshita—himself a leading marketer and CEO of a publicly listed company—conducts in-depth interviews with 16 top marketing experts.
This single volume reveals the key principles for success in e-commerce marketing!

Author’s Information

Katsuhisa Kinoshita is the CEO of Kita no Tatsujin Corporation (listed on the Tokyo Stock Exchange Prime Market).
Born in Kobe, he launched a student business during university and later worked at Recruit Co., Ltd.
In 2002, he founded the e-commerce company Kita no Tatsujin. Through innovative web marketing and strategic accounting, he led the company to a market value of 100 billion yen and TSE Prime listing.
He has been listed four times in Forbes Asia’s “Best Under a Billion” and ranked No.1 in Toyo Keizai Online’s “Top CEOs in 2019.”
He has received the Medal with Dark Blue Ribbon eight times from the Japanese government.
His bestselling books include The Rule of Minimum Sales, Maximum Profit, The Rule of Minimum Time, Maximum Results, Team X, How to Think Without Worrying (all from Diamond Inc.), and Fundamentals × Technical Marketing (Jitsugyo no Nihon Sha).