Abstract

Psychology x Economics = Behavioral Economics ≒ Marketing! This book uses a wealth of concrete examples and familiar examples to explain how behavioral economics, a discipline that organizes the phenomenon in which human behavior is influenced by emotions and psychology, can be applied to real-world businesses (marketing, etc.), from retail to B2B. It explains behavioral economics in an easy-to-understand manner, with a focus on practical use, while keeping in mind its principles and effects. It explains behavioral economics, which is useful for sales promotion, price determination, and writing catchy slogans, and is packed with practical theories and examples that can be used in sales negotiations, advertising expressions for sales promotion, and on the sales floor! After reading this book, you will be amazed at how well you can create mechanisms to sell products!

Author’s Information

Manufacturing marketing consultant. Professor at the Graduate School of Technology Management at Nippon Institute of Technology. Member of the Reconstruction Agency's Council of Experts. Disaster Recovery Advisor to the Japan SME Corporation. Works as a marketing consultant supporting small and medium-sized manufacturing companies, the foundation of Japan, from the ground up. Coined the term "laptop computer." Has lectured 800 times at chambers of commerce, economic organizations, and companies across the country. His main publications include "Marketing Practice Course" (Nihon Jitsugyo Publishing), "The Secret of Catchphrases" and "The Secret of Naming" (Asuka Publishing), and "Find Your Customers at Exhibitions" (Nikkan Kogyo Shimbun).