Abstract

This book will reveal how a cup of coffee is made and why it is so loved all over the world. Coffee is an indispensable part of our lives, whether it be during our daily business, personal breaks, or when we want to concentrate on our work. Behind it all is the world of coffee, where coffee farmers and traders on the other side of the world are active. The author of this book, Hirofumi Yamamoto, is a businessperson who investigates coffee-producing regions around the world, provides technical support to farmers, and engages in environmental protection activities. He visits famous coffee-producing regions such as Ethiopia and Indonesia, as well as lesser-known coffee-producing countries such as the Philippines and Myanmar, and helps develop producers who will lead the future of the coffee industry. This book is like a delicious cup of coffee, and is aimed at coffee lovers, as well as those who want to create conversation in the business world and those who want a new experience.

Author’s Information

Executive Officer of the Coffee Division of Sakanotsuchi Umino Mukou Co., Ltd. In addition to working as a coffee bean trading company, he is active at the forefront of the industry, not only by visiting producing areas and providing technical guidance, but also by launching several sustainable coffee businesses such as fair trade and environmental protection. From 2013, he studied abroad at Benguet State University in the Philippines for two years, researching coffee cultivation at the Agroforestry Institute. He cooperates with the local NGO "Cordillera Green Network (CGN)" to provide cultivation guidance to farmers and conduct reforestation activities. He has been in his current position since 2020.