Abstract

Use design psychology to create presentation materials that communicate with the other person! Many business people have the opportunity to create materials and give presentations in front of customers or at their own companies. Even if you spend days working hard to prepare materials, for some reason they are said to be "difficult to understand." Many people have had such bitter experiences. Furthermore, some of you may think that "design ability is determined by innate sense." However, sense is not necessary to create easy-to-read document designs. This is because it has been proven that easy-to-read document designs can be created according to scientific laws. This book explains techniques that even those who are not confident in their design sense can easily create document designs that communicate by using rules based on scientific evidence. While covering topics that are useful in business situations, each item has an illustrated before/after of the design, so you can visually understand the important points.

Author’s Information

Graduated from the Department of Psychology, Faculty of Letters, University of Tokyo, and completed a PhD at York University in Canada. Professor Emeritus at Chiba University. A pioneer who pioneered the field of "design psychology," which aims to create evidence-based designs from a psychological perspective. He presides over the only design psychology laboratory in Japan. In 2009, he founded BB STONE Design Psychology Research Institute, Inc. with the aim of applying design psychology to corporate activities. He has received numerous awards, including the Minister of Education, Culture, Sports, Science and Technology Award at the 47th Science and Technology Film Festival in 2006, the IAUD Award (Product Design Division) from the International Association for Universal Design in 2013, and the Pharmaceutical and Medical Device Packaging Division Award at the 2014 Japan Packaging Contest. In 2021, he was involved in product development, designing the lines of the "Hobonichi Note," a notebook that reduces visual stress [which won the Red Dot Award (one of the world's three major design awards) in 2022 and was the first notebook line to be patented].