Abstract

Drawing and Manual Co., Ltd. is a creative company that produces numerous advertisements, music videos, and programs. This book introduces the work the company has done with local governments and what goes on behind the scenes. Drawing Manual's style of regional branding, which is not based on projects that aim for a passing buzz but is rooted in the local area and considers promotion from the same perspective as the local residents, is introduced based on 10 years of actual examples. A special bonus at the end of the book includes Drawing and Manual's proposal. This is a book recommended for local government officials, tourism, and creators involved in these fields.

Author’s Information

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