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Why does that person keep making the same mistake?
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Abstract
No matter how many times you tell them, they make the same mistake.
They forget important appointments they shouldn't forget.
Their opinions change completely overnight.
They're stubborn and won't listen to what you say...
Understanding the depths of “memory” might offer clues on how to deal with those frustrating habits of someone close to you. We explore ways to interact with others—and ourselves—who don't behave as expected, from a psychological perspective.
【From the contents of this book】
● The common weakness common to people who make fatal mistakes at work
● Elementary school students who constantly forget things yet perform excellently on exams
● Are people who complain a lot really suffering terribly?
● Even though you reported it properly, they say, “I never heard that”
● Expectations they have are often replaced by the feeling of “I thought I heard that”
● The reason why people in their 30s can no longer remember popular songs
Author’s Information
Born in Tokyo in 1955. Graduated from the Department of Educational Psychology at the University of Tokyo. After working in the Market Research Division at Toshiba, he dropped out of a doctoral program in psychology at Tokyo Metropolitan University Graduate School. He has served as a lecturer at Kawamura Junior College, a visiting researcher at the University of California, and an assistant professor at Osaka University Graduate School, before becoming the director of the MP Human Sciences Institute. His many books include "People who can't 'follow instructions'", "Children who are good at studying are amazing at XX", "Children who grow are amazing at XX", "Children who read are amazing at XX", "Praising children makes them bad", "The educational field is in trouble", and "The structure of the 'condescending attitude'".
| Series/Label | --- |
|---|---|
| Released Date | Jul 2025 |
| Price | ¥900 |
| Size | 103mm×182mm |
| Total Page Number | 224 pages |
| Color Page Number | --- |
| ISBN | 9784296124480 |
| Genre | Business > Business/Management/Self-help |
| Visualization experience | NO |




