Abstract

Innovation isn't just for geniuses. A Nikkei journalist with a deep theoretical background offers a clear explanation of practical wisdom gained from his work. This book is a guide to innovation for anyone embarking on a new challenge. This book features people who, without any special talent, have tried to create something through repeated attempts and failures. How did they get started, involve others, and find answers through trial and error? It reveals a "replicable model." Design thinking, behavioral change, effectuation, and ambidextrous management—these theories are explained with abundant examples and presented as "useful knowledge." While a working journalist, the author has studied systematic theory at graduate school, weaving together practice and theory to explore "methods of innovation that even ordinary people can use." Whether it's new business ventures, new product development, organizational reform, or starting a business, this book will gently support you as you embark on a new challenge.

Author’s Information

Nikkei Shimbun journalist
Born in Hiroshima Prefecture in 1987, he joined the Nikkei Inc. in 2010 and gained extensive experience covering business topics such as manufacturing, information technology, and startups. Due to his interest in innovation creation, he enrolled in the Graduate School of System Design and Management (SDM) at Keio University in 2023. He systematically studied design thinking, systems thinking, project management, and more while working. He graduated in 2025 and is currently reporting and writing on topics such as corporate digital transformation and artificial intelligence. He is active in a wide range of fields, including planning, managing, and appearing in online programs, as well as moderating external lectures and events.