Abstract

It is often said that "any goal can be achieved through effort," but is this really true?
In this book, Kenichiro Mogi unravels the myth of "effort" in modern society from both a
neuroscientific and philosophical perspective. By understanding how the brain works, readers
will learn the correct methods for making decisions and gain insight into how to effectively
manage their own willpower.

A central theme of the book is "free will" and how individuals can assert their own will in
today's society. It also explores the growing significance of decision-making in the age of AI.
One of the book's key concepts, "Mote", refers to a unique and inimitable decision-making
pattern that gives individuals a distinct advantage in life and business. Establishing this "Mote"
is crucial as a strategy for surpassing AI.

Author’s Information

Neuroscientist and author, born in 1962. Known for his research on brain function and creativity, he has written numerous books and essays for general readers. He also appears on television and gives lectures, making science accessible and engaging to a wide audience.