Abstract

The beginning of the global transformation into an otaku world. From one person's fantasy to a massive market.

A highly acclaimed masterpiece, considered essential reading for entertainment professionals, has been significantly expanded and revised. It explains the fascinating history and structure of Japan's entertainment industry by genre. All 11 fields are covered: music, movies, television, anime, manga, publishing, theatrical performances, games, sports, toys, and theme parks.

This book is a textbook on the entertainment business, summarizing the epochs in which the entertainment industry was born—in what environment, by whom, and by what means—and how its business model was built.

At the same time, this book is also a textbook for creating a business from scratch. This is because entertainment was created from a market that had never existed. It was born from a pure idea of wanting to make people happy, and it went through an extraordinary process from investors and other supporters who saw its potential, to creators supplying content joining companies, and finally to a state where users regularly pay money.

Author’s Information

Entertainment sociologist / CEO of Re entertainment. Born in Tochigi Prefecture in 1980. Graduated from the University of Tokyo Graduate School (majoring in sociology). Holds an MBA from McGill University in Canada. Dedicated to the internationalization of Japanese entertainment, he works at Re entertainment Co., Ltd., providing consulting services for IP development and internationalization. At the same time, as an entertainment sociologist, he conducts research and education at universities (Visiting Professor at Nihon University College of Art, Visiting Researcher at Keio University and Ritsumeikan University), serves as an advisor to government agencies and participates in committee activities (Committee members for the Ministry of Economy, Trade and Industry's Entertainment and Creative Research Group, the Cabinet Office's Intellectual Property Content Strategy WG, and the Ministry of Internal Affairs and Communications' Broadcast Content Human Resource Development Committee, Director of Licensing International Japan, Director of ATP), and is involved in venture investment, executive roles, and consulting (Outside Director of Plott). As an entrepreneur, he has worked at Recruit Staffing, DeNA, and Deloitte Tohmatsu Consulting, and established new game development and art companies in Canada and Malaysia at Bandai Namco Studios. Since 2016, he has been stationed in Singapore as the president of Bushiroad International, where he has been in charge of the overseas expansion of Japanese content (card games, anime, video games, professional wrestling, music, and events). His published works include "The Genesis of the Otaku Economic Zone," "The Oshi Economy," "Creator Wonderland," and "Masters of Entertainment" (all published by Nikkei BP), "The Textbook of Entertainment Business" (Keio University Press), and "The Birth of a Volunteer Society" (Mie University Press, winner of the Japan Master's Thesis Award).