Abstract

What must humans do to escape the "averaging trap" caused by AI and create a competitive edge?

Through extensive use of various AI tools and the transformation of his company's marketing operations, the author has identified "the one essential skill for humans to survive in the age of AI": Personalization."

AI can instantly and massively handle standardized tasks at a speed that humans cannot match, meaning that humans cannot add value by performing standardized work. Humans must possess knowledge and perspectives that rival those of AI in order to properly evaluate AI's output.

So, how can one acquire such knowledge and perspectives? The author reveals what he keeps in mind every day to find hints for ideas that AI cannot generate, and what he does to cultivate his judgment skills.

Main Topics:
- Will all marketing tasks be replaced by AI?
- How to create your own "ultimate marketing AI"
- 10 rules for using AI from the author
- The fastest PDCA cycle achieved with AI x marketing
- Practical methods for "inventing meaning" that only humans can do
- The "last mile" realm that AI cannot reach
- What are the "4 Ps of sales" that are essential skills for successful marketers?

Author’s Information

CEO of Novacell / Senior Executive Officer and CRO of Raksul. After graduating from university, he joined Marui Group. After working at Take and Give Needs, he joined Raksul in 2014. He was in charge of sales planning, business strategy, and marketing, and held positions such as head of business strategy and head of marketing. In October 2016, he became CMO (Chief Marketing Officer). He launched Novacell, a new business packed with the marketing know-how that drove Raksul's growth, and has seen rapid growth with the vision of democratizing marketing. In 2022, Novacell was spun off and he became its President and CEO. In August 2025, he changed his title from CMO to CRO (Chief Revenue Officer) of Raksul. In the same year, he became a director of FUSION. He is an advisor on management and marketing to companies seeking growth in all industries. He is a lecturer/mentor for the "Shido" program organized by the Ministry of Economy, Trade and Industry. His book is "Brand Power Enhancement through 'Branded Search' Marketing" (Shoeisha).