Abstract

Marketing doesn't need past data analysis!
After a successful career at Sony and Disney, the author was appointed Vice President of Apple's US headquarters. He led the iPod mini to become a huge hit with his unique point of view after CEO Steve Jobs told him to "do something about Japan. In this book, he talks about his experiences, the source of ideas he got from them, and how he deals with his work.

How can we create products and services that will be chosen even if people's values and lifestyles change due to the Corona disaster? What can marketers do to achieve this?
What is needed is not special skills or difficult marketing theories, but the ability to observe, speculate, and think about what is in front of you, what is happening right now, in your own way - in other words, "intelligence that continues to learn. However, not many people are able to exercise it well. That is why he would like to introduce how to acquire the intelligence to keep learning, along with some specific episodes.
If we have the intelligence to keep learning, we can reset and restart ourselves at any time and at any age. Let's take a new step together. This book should be read not only by marketers, but also by any businessperson who wants to get more out of their work.

Author’s Information

---