Abstract

We often hear small business owners moaning that they cannot make money even though they work hard. Why is that? Don’t blame the size of business, that is because their strategies are wrong, or they don’t have a strategy.
Management strategies focused often on mass media are for mainstream businesses, and not appropriate for small-to-medium-sized companies (or those which do not have the top share in the industry).

Even though, weaker ones have their own strengths. If they are armed with right strategies, they become quite hard to be beaten. When it comes to competing in a specific area, they even have odds to win over industry giants.

For every small business owner and self-employed, the book reveals everything about “right strategies” for making profits and how to practice them in actual business situations.

Four Keys in Strategies for Weaker Ones
(Key 1) Differentiation: Never be same as others
(Key 2) Make a small victory: People remember the champion, but not the
runner-up
(Key 3) Focus on a specific point: The strong does everything, the weak
focuses on a specialty.
(Key 4) Go head-to-head: Use a strategy to go one step ahead of competition

Author’s Information

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