Abstract

In Japan today, many young people do not want to be praised and do not want to stand out.

Characteristics of these young people are:
- They say, "Please give equal treatment to those who succeed and those who don't."
- Their deciding factor of choice is influencers.
- They say, "I always think, what if I stand out from the people around me."
- LINE groups nurtured their worldview.
- They consult their peers about questions from their bosses.
- They don't have self-confidence, but they want to contribute to society.

A researcher of innovation and motivation thoroughly analyzes the grave changes in the Reiwa era!

Author’s Information

Daisuke Kanama

Daisuke Kanama is a professor in the School of Entrepreneurial and Innovation Studies, College of Transdisciplinary Sciences for Innovation, Kanazawa University, and a visiting professor at the Institute for Future Initiatives, The University of Tokyo.
He was born in Sapporo, Hokkaido, Japan. He received his Ph.D. from the Department of Physics, Electrical and Computer Engineering, Graduate School of Engineering, Yokohama National University. He worked in the Applied Physics Laboratory and was involved in research on surface properties until he received his Ph.
During his doctoral studies, he went to Virginia Tech for graduate school and found the field of innovation management, which was a newly offered course, fascinating. Since then, he has conducted research on innovation theory, technology management, marketing, and industry-academia collaboration. He has also researched "motivation for innovation" and has collaborated with numerous organizations in the education and human resource development industries.
His major publications include "Motivation for Innovation: The Source of Entrepreneurship and Challenging Spirit" (Maruzen Publishing) and "Economics for Innovation and Marketing" (co-authored, Chuokeizai-sha, Inc.).

（Information is current at the time of publishing.）