Abstract

To survive in today's highly competitive society, it is necessary to nurture "people" who take on the challenge of innovation (i.e., implementing new actions that can contribute to solving customer problems and creating value) through the power of management, and to foster an "organization (a group of people)" that takes on the challenge of innovation through the system. To achieve this, it is important to "inspire and motivate people rather than manipulate them.

　The author has found that mentoring and coaching, which are rooted in human nature from the viewpoint of brain science, are effective in motivating people, and has proven this for himself through his experience of over 30 years working on R&D and business reform at 3M, a company known for its many innovations.

Humans have a nature that works positively and a nature that works negatively toward motivating people to take on the challenge of innovation. The practical method of enhancing organizational and human motivation by strengthening the emergence of the former and inhibiting the emergence of the latter is the "Neuro Management" described in this book.

Author’s Information

Executive Officer, Corporate Process Innovation and Quality Assurance, 3M Japan. Born in Nagasaki Prefecture in 1955. Completed a Master's degree in Applied Chemistry at the Graduate School of Engineering, Kyushu University in March 1980. Joined Sumitomo 3M (now 3M Japan) in March 1983. July 1987: Researcher in the Memory Technology Group at 3M (USA). October 1999: Manager of Decorative Graphics Technology at Yamagata 3M (now 3M Japan Products Yamagata Plant). September 2003: Six Sigma Director for the Asia-Pacific region at 3M (USA). June 2005: Senior Technical Manager at 3M (USA) Corporate Research Institute. June 2007: Chief Process Officer at Sumitomo 3M (now 3M Japan). Has held his current position since August 2016. He has been a part-time lecturer at the Tokyo Institute of Technology's Innovation Human Resources Development Organization since 2013. Since 2015, he has been a part-time lecturer at Waseda Business School, where he teaches the course "Business Systems Design fpr Innovation."