Abstract

How to improve productivity in your company?
To open up valuable ready to use tools which skilled consultants have developed.

#1 Environmental analisys for understanding the war situation
　　External environmental analisys, business environmental analisys,
　　Internal analisys, SWOT analisys
#2 Formulating strategy
　　Domain, 3 Basic strategies, competitive positioning strategy,
　　Product life cycle, Anzof growth matrix, Product portfolio management,
STP, Market choice with Rogers model, 4P
#3 Marchandising
　　3W2H, Instore marchandising, Cross MD, The size of the backyard,
　　Customers’ flow line analisys, Display, VMD
#4 Data
　　ABC analisys, SKU analisys, Space productivity analisys, Competitors
investigation, FSP, RFM analisys
#5 Service marketing and customer satisfaction
　　The quality of service, Cause and effect of customer satisfaction,
　　Service profit chain

Author’s Information

JAPAN PRODUCTIVITY CENTER is a non profit corporation which enrolls more than 10,000 enterprises representing Japanese business community such as Mitsubishi, Toyota, ANA and Asahi. The purpose and functions of this center have been extended to quite various fields including research and survey about how to improve productivity, analisys and report, or consultation. Consultation business unit has achieved to educate more than 6000 new consultants so far not only in Japan but also in many Asian contries like Vietnum, Singapore, China and Thailand.