Abstract

Listening to music through subscription services has taken root in Japan, albeit late, and the main battleground for music marketing has completely shifted to the digital field. However, digital marketing know-how specific to the genre of music has not yet been established, and the current situation is that each player is trying to put it into practice on an ad hoc basis. Therefore, this book summarizes the basics of digital marketing in a "music-specific format,'' and is aimed at not only musicians and office/record company staff, but also those who want to get involved in music outside of the existing music industry. Provides practical use for all players. Commentators will be provided by Norikazu Yamaguchi and Takashi Wakita, who lead Japan's music digital marketing and host the "Music Marketing Boot Camp.'' We generously disclose our real know-how and mindset backed by experience. With this book in hand, please take on the challenge of creating a hit without relying on an organization! The paper version will come with an NFT bonus digital booklet (excerpts from this book, long version of the author's interview, MID3M report) limited to the first edition, and a mini-test that anyone can participate in will be held on a special site.

Author’s Information

Kei Wakita: Music producer and manager. Representative director of LAB Co., Ltd. After working at a record company and as a live house/club manager, established FLYMUSIC Ltd. He has created a track record by leveraging his extensive live and management experience and knowledge of the music business in the digital age. He also engages in communication and writing activities to spread music business knowledge. Teacher at Senzoku Gakuen College of Music. Editorial committee member of the Digital Content White Paper supervised by the Ministry of Economy, Trade and Industry. New Middleman Training Course (currently New Middleman Community) to develop music businessmen in the digital age. Author: "Management Practices Musicians Should Know'' (Rittor Music) https://lit.link/wakita/
Norikazu Yamaguchi: CEO of Studio ENTRE, a startup studio for nurturing entrepreneurs and creating new businesses, and visiting professor at iU. As the president of a music office and music producer, he has helped many artists debut. Concerned about the slow pace of digitalization in the Japanese music industry, he started writing around 2010. Calling himself an entertech evangelist, he works as an advisor for new businesses and fosters entrepreneurs. He runs the ``Yamaguchi Seminar,'' which trains professional composers, and the "Yamaguchi Seminar biZ,'' a business school for Generation Z. He is a cross-industry, next-generation producer/organizer who always stays ahead of the times and considers the future of music and entertainment from a global perspective. He has written many books, including "An Entrepreneur Born in the 1980s Who Changed the World,'' "A Book that Explains the Trends and Mechanisms of the Latest Music Industry,'' and "Textbook of Co-writing.'' https://note.com/yamabug