Abstract

This book is the first to publish all the methods used by a major Japanese company to cut 100,000 hours from their workload per month!

It describes everything the author learned in two years of intense struggle from the "President's Special Assignment" to reduce working hours at Dentsu, one of Japan's leading advertising agencies. All the methods are as follows; efficiency improvement, work style reform, productivity improvement, and new business ......
Knowing the "real reason" why the field workers resist reform is the first step in any reform…….

Includes an appendix with a "23 To-do List" and a "58 Checkpoint List". Those are "concrete and practical!
Companies that cannot even "shorten" their working hours will be abandoned by their human resources, customers, capital, and society.
This book is certainly to be the first step to rebirth you and your company so that you will continue to be chosen by those stakeholders.

Author’s Information

Representative of Augmentation Bridge, former head of Dentsu's Work Environment Reform Department.
Born in 1965, he graduated from the University of Tokyo Law School and joined Dentsu in 1988. At the end of his tenure at Dentsu, from 2016 to 2018, he was assigned by the president to participate in Dentsu's own "labor environment reform". He achieved a significant reduction in working hours across the company, reducing overtime by 60%. The reduction amounted to more than 100,000 hours per month for the entire company.
In 2019, at the age of 53, he took early retirement from Dentsu to start his own company, Augmentation Bridge, where he continues to help numerous companies reduce working hours and reform their operations.

（Information is current at the time of publishing.）