Abstract

Born out of a research collaboration with Japan’s leading academic institution, the University of Tokyo, here is the third volume of the series that sold more than 530,000 copies in Japan only!

There is a psychology experiment called the Bouba/kiki effect. This experiment is to show a jagged shape and a rounded shape to people, and ask them which of these shapes is bouba and which is kiki. Most of the people selected the jagged shape as "kiki," and the rounded shape as "bouba." We naturally seem to connect sounds and shapes.
 
This picture-book was completed after a similar experiment was performed with infants. The shape which may be visualised by infants when they hear the phrase "MoiMoi" and "Kily," relies on the power of onomatopoeia.
 
Enjoy the marvelous connection between phrases and shapes with your baby.

Author’s Information

Hiraki Kazuo
Hiraki Kazuo is a professor at the Department of General Systems Studies at the Graduate School of Arts and Sciences, Interfaculty Initiative in Information Studies, at The University of Tokyo. He specialises in “Baby Study," and manages the Baby Laboratory at The University of Tokyo. This project was started because he wanted to create a picture-book truly loved by babies.

Miura Simal
Illustrator