Abstract

A Method for Planning and Creativity Taught by a Former Major Toy Company Creator
Taka Ōsawa, the toy creator behind a number of hit products such as Beyblade and B-Daman, introduces his creative planning methods based on over 20 years of experience in the toy industry.

Toys are "objects that excite people." In other words, his toy-inspired method of planning does not begin with “needs,” but with “emotions.”

If you find yourself saying, “I just can’t seem to organize my ideas...” or “Everything feels so repetitive...,” why not try this fresh approach to creative planning?

Author’s Information

Toy Creator. After working at Takara Tomy and contributing to numerous hit products such as Beyblade, Yumemi Kōbō, Jinsei Ginkō, and B-Daman, he left the company in 2019. Currently, he is active in a wide range of fields, including giving lectures and conducting workshops. He is the organizer of the idea-focused portal site "Idea Sōken" and serves as a visiting lecturer at Osaka Metropolitan University. He also shares tips on creative thinking through his Twitter account.