Abstract

Keyence → Prudential → Startup

- A new “Sales Textbook” by a top-performing sales professional who succeeded at two major companies and then launched his own business
- The definitive guide to sales, written by someone who has truly devoted himself to the field
- A systematic breakdown of what successful salespeople and organizations actually do

"At Keyence, I sold tangible products (microscopes) to corporations. At Prudential, I sold intangible products (insurance) to individuals. While the sales styles were completely different, the core principles for success remained the same, regardless of the field."
(From the Introduction)

[Table of Contents]
Prologue: Do We Still Need Human Sales in the Age of AI?
Chapter 1: Secrets of Organizations That Consistently Deliver Results
Chapter 2: Building a Culture That Drives Performance
Chapter 3: Timeless Sales Principles – Knowledge
Chapter 4: Timeless Sales Principles – Skills
Chapter 5: Timeless Sales Principles – Habits & Management
Chapter 6: Timeless Sales Principles – Mindset
Final Chapter: Becoming a Salesperson People Truly Need

Author’s Information

CEO, Sales Navi Inc.
After graduating from Doshisha University’s Faculty of Letters in 2008, he joined Keyence Corporation, consistently achieving his sales targets. In 2010, he was scouted by Prudential Life Insurance and joined the company, earning the President’s Cup for 11 consecutive years. In 2017, he became the youngest-ever Executive Life Planner (department manager) in Japan at the time. From 2017 to 2021, he was recognized as a TOT member of the MDRT, a distinction held by only 0.01% of Japan’s 1.2 million registered life insurance agents.
While enjoying a successful sales career, he became aware of individuals and organizations struggling without guidance. With a vision to "create a roadmap for sales," he founded Sales Navi in 2021. Alongside leading the business, he decided to write this book to help as many sales professionals as possible overcome their challenges.