Abstract

With an impressive operating profit margin of over 55%, and an average annual employee salary of over 20 million yen, Keyence ranks third in Japan in terms of market capitalization despite having sales of less than 1 trillion yen. How is Keyence able to achieve such results when there are concerns about the weakening of the manufacturing industry that has supported Japan? The secret lies in its sales, product development, and human resource development systems that capture the hearts of customers. A Nikkei Business reporter delves into the true nature of Keyence, which is rarely revealed to the outside world.

Author’s Information

Nikkei Business reporter. Born in Sakata City, Yamagata Prefecture in 1991. After graduating from the Faculty of Economics at Keio University in 2013, she joined the Nikkei. After working in the Osaka Economics Department, she moved to the Corporate Reporting Department. She has been in charge of the manufacturing industry, including electronics, machinery, and materials, as well as fields such as healthcare, energy, real estate, and hotels. She has been a Nikkei Business reporter since April 2021. She mainly covers electronics, IT, and communications.