Abstract

◎ Ideas aren't just a killer move for crucial moments, but rather a "tool" to use in your everyday life.
◎ The developer of the 12 million downloaded "Watermelon Game" has compiled the "success pattern" he used to overcome adversity and difficulties into a know-how.
◎ This book will give you the mindset and principles of action to believe "I can do anything" no matter what happens!

Author Cheng Tao failed the university entrance exam in his native China and began his study abroad life from scratch: "I can't speak Japanese, I have no acquaintances, and I have no funds." He went on to study at the Tokyo Institute of Technology (now Tokyo University of Science) and the University of Tokyo Graduate School. He never gave up, and continued to challenge himself, creating the world's first all-in-one projector, "popIn Aladdin," a huge hit, and the "Watermelon Game" became a social phenomenon.

At the heart of Cheng's power, which he developed through the process of overcoming numerous adversities and realizing his dreams, is the unique way of using "ideas as tools," which he introduces in this book. Ideas are powerful "tools" that can solve various challenges, large and small, that we face in our work and daily lives, and realize the future we desire. This book encapsulates this knowledge in the form of three mindsets that form the basis for fighting without relying solely on intelligence or talent, and five principles of action that will help you turn your ideas into reality and achieve results.

Even if you have aspirations for what you want to achieve, there are times when you hit a wall and find it difficult to put your ideas into action. However, this is not because you lack talent or determination. By acquiring the right mindset and principles of action, you can overcome difficulties and adversity. This book will be a powerful companion for anyone who yearns to change reality and realize their dreams.

Author’s Information

CEO of issin Inc. / Serial Entrepreneur

Born in Henan Province, China in 1982. Graduated from Tokyo Institute of Technology (now Tokyo University of Science). In 2008, while studying for a master's degree in Creative Informatics at the Graduate School of Information Science and Technology, University of Tokyo, he founded popIn Inc., a University of Tokyo-based venture based on his research findings in the popIn interface, with support from the University of Tokyo's venture investment fund, "University of Tokyo Edge Capital (UTEC)." In 2015, he merged with Chinese IT giant Baidu. In 2017, he developed "popIn Aladdin," the world's first 3-in-1 projector with integrated lighting. Over four years, the series has sold over 250,000 units, becoming an unprecedented hit. In April 2021, he founded issin Inc. In June of the same year, he developed the popIn Aladdin version of "Watermelon Game." In December, the Nintendo Switch software "Watermelon Game" was released, becoming a huge hit with over 12 million downloads. In April 2022, he released the "Smart Bath Mat," a bathroom scale that blends into everyday life. It was ranked second as a "stealth home appliance" in the "2023 Hit Prediction Ranking" in Nikkei Trendy (December 2022 issue). Over three years, it has surpassed 100,000 users. In August 2022, he stepped down as CEO of popIn Inc. to focus on the business of issin Inc.