Abstract

The essence of the strategy lies in an interesting story that makes you want to share it with others.
Companies that have achieved and sustained great success have in common that their strategies are constructed as "narrative stories" with flow and movement.

Strategy is not something that is created out of necessity, with solemn faces, but rather an interesting "story" that you can't wait to tell someone.
In this book, from the viewpoint of a "narrative story" based on many case studies, the author clarifies the logic behind the ultimate competitive advantage.

Author’s Information

Ken Kusunoki is a professor at the School of International Corporate Strategy, Hitotsubashi University Business School. Born in Tokyo in 1964, he completed his doctorate at Hitotsubashi University's Graduate School of Commerce and Management in 1992. After working as an associate professor at Hitotsubashi University's Faculty of Commerce and the Institute of Innovation Research, he was appointed to his current position in 2010. He specializes in competitive strategy and innovation.

His publications include "Dynamics of Knowledge, Corporate System and Innovation" (co-authored, Springer), "Management of Technology and Innovation in Japan "(co-authored, Springer), "Hitotsubashi on Knowledge Management "(co-author, John Wiley & Sons), and "Knowledge and Innovation" (co-author, Toyo Keizai Inc.).

（Information is current at the time of publishing.）